Lighting Retail with Purpose: Reflections from the Fagerhult Team
Retail is a sector that never stands still, and lighting plays a vital role in shaping how shoppers experience a space. As lighting specialists, we work closely with designers to bring their creative visions to life, crafting immersive retail environments through carefully considered lighting solutions.
Our approach is grounded in collaboration – understanding the design philosophy behind each project and ensuring that lighting enhances and supports it. We believe that the best results come when lighting is seamlessly integrated with the overall concept, materials, and atmosphere.
Our retail team combines diverse experiences and perspectives, united by a shared passion for creating lighting that transforms the look and feel of a retail space. To understand what drives their work and how they approach the unique challenges of retail lighting, we spoke with three team members about their partnership with designers to shape spaces that feel cohesive, engaging, and true to the design intent.
Dave Hughes, Head of Lighting Design
As Head of Lighting Design, Dave’s role involves overseeing design delivery, guiding teams, and working closely with clients to ensure their spaces are not just illuminated but brought to life. Dave has vast experience working in a variety of sectors, but retail is a sector that quickly stood out for him:
“I prefer working in the fast-paced nature of retail. The idea of working on a project and within weeks you see it installed – there’s a quicker gratification compared to other sectors where you wait years.”
One of his recent highlights was a Next store in Thurrock, Essex, where his team collaborated with architects Gensler to reimagine the brand’s look:
“We introduced more detailed LED elements, including coves and ceiling pads with squares and rectangles of light. While a few individuals from the Next team were initially hesitant about the changes being made to the store, the design looked fantastic and quickly proved its impact. It’s about moving a brand forward while staying true to its identity.”
For Dave, success is measured by teamwork and outcomes:
"I am driven by delivering high-quality work and take great satisfaction in seeing how our designs perform in the real world. Constructive feedback – whether positive or offering opportunities to refine our approach – is what helps us grow and develop as designers. I believe the success of any design is never the achievement of a single individual – it is the product of collaboration, learning, and shared progress. I truly enjoy being an active part of that process."
Lee Thompson, Business Development Manager
Lee manages a mix of client accounts and new business development. His portfolio includes household names such as Starbucks, O2, and Molton Brown. Alongside nurturing relationships, he collaborates with retail designers and fit-out companies, providing them with Fagerhult’s design expertise where their lighting knowledge may be limited.
Before joining Fagerhult, Lee spent years in retail, from the shop floor to management. That experience continues to shape his approach today:
“Retail gave me a strong foundation in customer service, and that’s still what drives me. I enjoy building relationships, understanding clients’ challenges, and finding ways we can add real value.”
For Lee, the most rewarding aspect of the role is the impact lighting has on a retail environment:
“We’re not just delivering a product – we’re helping create a feeling and an atmosphere that aligns with a brand’s identity and customer expectations. Effective lighting has the power to influence mood, guide people's movement through a space, and shape their connection with what’s on display. When it’s done well, it enhances both the environment and the overall customer experience. That responsibility is something I take pride in.”
Lee’s perspective bridges the gap between customer experience and design delivery. He thrives on helping clients see what’s possible:
“Sometimes clients don’t initially see what’s possible with lighting. That’s when the conversation becomes exciting – showing them how light can transform not only their products but the entire store experience.”
Kayleigh Latka, Retail Commercial Director
Kayleigh has been with Fagerhult for 14 years, joining the company when its retail division was still in its infancy. Her role is broad and fast-paced. She oversees the internal sales team – a group that handles everything from project coordination and quoting to stockholding and ensuring projects are delivered within tight lead times.
“Retail is more fluid than other areas. Whatever the salesperson needs for a project, we make it happen. We quote, we stockhold, we coordinate – it’s very much an all-hands-on-deck approach.”
For Kayleigh, the pace is what makes retail so rewarding:
“I’ve always thrived under pressure. I enjoy the speed and intensity of retail – that sense of instant progress and achievement. You can work on something one week and see it live the next, which is hugely motivating.”
The nature of retail projects means last-minute changes are inevitable, but she views them as an opportunity rather than a setback:
“There are times when a project is 70% delivered, and a designer will request a significant change. Without moving the timeline, we need to make it work. That problem-solving element is challenging, but it’s also what keeps the role exciting.”
Just as important to her as the pace is the culture of collaboration within her team:
“One of the main reasons I’ve been at Fagerhult for so long is the people. We’re a very open team – hierarchy doesn’t get in the way of collaboration. Everyone has a voice, and that constant openness helps us keep improving.”
Looking to the future, Kayleigh is most excited about the role of sustainability in retail:
“It’s a huge topic, and more and more of our clients are pushing for it. I enjoy being part of those conversations – seeing how retailers are trying to move forward and be more sustainable in the way they design and deliver their spaces. It’s an important and exciting challenge for the industry.”
Lighting Retail, Together
Together, Dave, Lee, and Kayleigh highlight the unique character of retail lighting: a sector defined by pace, collaboration, and creativity. From problem-solving under pressure to shaping memorable customer experiences, the team’s shared commitment ensures that every project delivers both impact and value. It’s this combination of expertise, adaptability, and passion that continues to drive Fagerhult’s retail work forward.
To discuss how Fagerhult can support your next Retail project, please get in touch.
Lighting and design concepts for retail
Several different factors affect how we experience an environment, but few are as central to creating atmosphere and feeling as the lighting. When it comes to a company's perceived image, lighting design is just as important as all other interior design elements, such as the colour scheme and furnishings.
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Experts in retail lighting: Tom Harries
Our focus on retail lighting and design requires a high level of expertise to ensure client satisfaction and to bring their visions to life. With fast-paced project timelines, retail lighting must be tailored to meet specific needs while ensuring full compliance with energy regulations and fulfilling aesthetical needs. We spoke to Tom Harries, Business Development Manager at Fagerhult, to explore how his specialised background supports our retail clients and how his approach goes beyond a typical sales strategy. From product design to lighting expertise Can you tell us about your background and how you ended up in your current role? I earned a degree in Product Design at Brunel University, where I had the opportunity to take part in a year-long lighting design course - the first time such a course had been offered at the university level – which involved designing a light fitting as part of my dissertation. Following that, I had a placement at Aktiva, a UK-based company which designs and manufactures contemporary lighting solutions, specialising in high-quality, bespoke light fittings. After graduating, I joined Fagerhult, as a lighting designer. Initially, I was focused purely on design, but I soon realised I enjoyed the customer-facing side of the role, which led me to transition into sales. Having a design background is quite rare in a sales role and allows me to bring a different perspective to the position. My experience allows me to focus on discussing the scheme with the client, exploring how we can enhance it, and considering how materials can look and feel in the space. It’s very much a collaborative conversation. Overcoming challenges in retail lighting design What are the biggest challenges in retail lighting design? The main challenge is pace—when you’re working on a store refit, everything has to happen incredibly fast. While office projects might take two to three years, retail projects often need to be turned around in as quickly as one month to get the store open as quickly as possible. There’s often only time for quick sketches and drawings, so you need to find ways to quickly bring those concepts to life. Another challenge is the bespoke nature of retail design. Each project must be unique, which I find rewarding. I enjoy finding creative solutions that balance both aesthetic and practical needs. From concept to completion What does a typical day look like for you? A big part of my work revolves around managing accounts like Frasers Group, which owns a wide range of brands, ranging from Sports Direct to high-end stores like Flannels and Frasers and those in between like Jack Wills and Sofa.com. I often attend pre-site meetings in empty buildings, collaborating with architects and clients to explore what is possible. Once the design concept is agreed upon, we work to ensure that everyone is aligned and satisfied with the results. I also deliver CPD presentations to retail design agencies, sharing our expertise and building trust in our ability to bring client's visions to life through effective lighting solutions. Bringing brands to life What aspect of your work do you enjoy the most? I love working on concept development—trying to understand what a brand is aiming to achieve and then figuring out how we can realise that vision in a way that is both practical and visually striking. Sometimes we are working with tight budgets, so part of the challenge is making sure the concept works for everyone involved. Working with twelve brands under the Frasers Group umbrella, each with their own unique requirements, keeps things interesting, and being their sole lighting supplier allows us to create tailored solutions that fit each brand’s identity perfectly. Which project are you most proud of? I’m particularly proud of two standout projects. The first is the Sports Direct flagship store on Oxford Street, a massive 50,000 sq. ft space spread across four floors. This project, part of a £10 million investment from the Frasers Group, took about a year to complete. We incorporated various Fagerhult products, alongside LED Linear and LTS, as well as bespoke elements like the curved LED feature around a custom stretched fabric lightbox. Another favourite is the Flannels flagship store in Liverpool. This 120,000 sq. ft, six-floor store includes unique custom features along with a fully controllable DMX external lighting scheme. The scheme, primarily Fagerhult with contributions from WE-EF, LED Linear, and LTS brands, creates a high-contrast, luxurious atmosphere. This project earned several awards, including the Drapers Award for Best Store Design and Creative Retail Award for Store Design of the Year. What makes Fagerhult stand out? What do you think clients appreciate about working with Fagerhult? Retail is a diverse sector, and our range of brands within the Fagerhult Group allows us to tailor products and solutions to various budgets and needs. From WE-EF to LED Linear, we can provide installations for both standard and bespoke luxury retail spaces. Our team of five in-house designers collaborates closely with clients to create high-quality, customised designs. We’ve also introduced Revvit, a software for creating 3D models that enhances collaborative planning, ensuring clear communication among architects, clients, and designers, which helps to effectively bring concepts to life. Tom Harries' journey from product design to business development highlights the significance of expertise and creativity in retail lighting. His blend of technical knowledge and customer-focused service enables Fagerhult to meet clients' evolving needs with innovative, sustainable solutions. Whether working on bespoke designs for luxury stores or rapid rollouts for high-street brands, Tom effectively bridges the gap between concept and execution, ensuring every project excels.
From Fixtures to Feelings: Rethinking Retail Lighting as Experience Design
Lighting retail environments is no longer just about making things visible. It’s about shaping how people feel, behave, and connect with the products and space around them. The role of lighting has shifted dramatically, from a functional necessity to a strategic design tool, and this evolution is redefining how brands engage customers and express their identity. Lee Thompson, Business Development Manager for Fagerhult UK’s Retail Lighting Solutions team, brings hands-on experience from working with some of the world’s most forward-thinking retailers – both from his time on the shop floor and in his role at Fagerhult now. In this article, Lee explores some of the trends, challenges, and creative opportunities transforming retail lighting, and why the future lies in selling light as a service, not just a specification. From Selling Products to Crafting Atmosphere Traditionally, lighting in retail was about function. Fixtures were chosen for their ability to illuminate a space. They had to be bright enough to see, consistent enough to avoid shadows, and inexpensive enough to scale. But, as retail has transformed into a more immersive, experiential space, so too has lighting design. Lighting today is a narrative device. It sets tone, tells stories, and silently guides customers through environments. The right lighting doesn’t just highlight merchandise, it enhances mood, influences dwell time, and ultimately supports purchasing decisions. “Lighting is theatre,” explains Lee. “It’s about creating contrast, drama, mood, as well as doing justice to the products, the brand, and even the store’s architecture.” This evolution requires a mindset shift, from selling fixtures to selling the value of light as an emotional and strategic tool. The industry needs to “reframe lighting as a service, not an item on a specification,” continues Lee. “In other words, it's not about what you install, it's about what you evoke.” The Psychology of Light Light affects us in powerful, often subconscious ways. Warm, soft lighting in fitting rooms can improve confidence. Bright, cool lighting around displays energises shoppers and draws attention. Accent lighting elevates premium products, enhancing their perceived value. These subtle effects tap into our emotional and biological human responses. Lighting impacts circadian rhythms, influences emotional states, and contributes to how we remember experiences. “Research shows that customers spend more time and more money in well-lit, emotionally engaging spaces,” comments Lee. “In short, lighting isn’t just something that sits in the background, it’s a silent persuader.” No Standards? No Problem: Embracing a Principles-Led Approach Retail lighting remains a highly creative space, so - unlike commercial or industrial sectors, where performance guidelines are well established - retail lighting is often approached as bespoke. While this allows for creativity, it can also result in inconsistency and underperformance. This means retailers and designers must rely heavily on best practice, creative instinct, and close collaboration. As Lee points out: “When it comes to retail lighting, it's a bit like the Wild West. There are no real rules to it, which is one of the reasons I really enjoy it, and the creativity and innovation it allows for.” At Fagerhult, this approach is shaped by a “good, better, best” structure that considers general lighting to establish consistent ambient visibility, accent lighting to highlight products, displays, or materials, and decorative lighting to reinforce brand tone and enhance atmosphere. “It’s less about what you must do,” Lee notes, “and more about what you can do to improve the customer experience.” While the focus is often on design flair, the fundamentals still matter. Emergency lighting, for instance, is a legal and functional necessity. These systems must work flawlessly in crisis scenarios, providing a clear path to safety even when main power fails. Thoughtful integration of these elements ensures they don’t disrupt the aesthetic, but are always ready to perform. And poor lighting, no matter how artistic in concept, can ruin a customer’s experience if it’s too harsh, too dim, or simply impractical. Designed for Change: The Need for Flexibility Retail is fast-moving. Stores may undergo multiple layout changes or brand campaigns within weeks. “I previously worked in a flagship London store for a leading sportswear organisation, and the shop floor could look different every few days,” Lee recalls from his retail background. Lighting systems must keep up. It has to move with the brand, the product, and the ever-evolving retail environment. That’s why Fagerhult’s solutions are built for adaptability. In retail, using a combination of track and spot luminaries – such as the Streamer and Touch Mini G2 – offers many advantages: One power feed is needed for an entire track, meaning more cost-effective and quicker installation compared to units that require individual feeds Should the store wish to change the position of displays, moving a luminaire to illuminate those new displays is straightforward, as easy as unclipping and reclipping the spotlight Lights can be added or removed quickly and easily, on the existing track Sustainability: From Obligation to Opportunity Sustainability is no longer optional, it’s expected. Energy efficiency, responsible sourcing, and minimal environmental impact are now part of the baseline. But, retail presents a challenge. Many stores are completely refitted every 3–5 years, making circular design complex. “It’s tricky,” Lee admits. “But sustainability can’t be an afterthought, especially when brands want to demonstrate values as well as style.” Fagerhult is responding by embedding sustainable thinking into every stage of design: Using recycled materials and aluminium housings Optimising for long-lifespan LEDs Deploying sensor-controlled lighting to reduce energy use Designing modular fittings for reuse and reconfiguration Even small improvements, like reducing energy loads or future-proofing components, can deliver long-term environmental and cost savings. So, What’s Next? Smart, Sensory, and Story-Driven Lee has noticed several trends which he believes are set to define the next chapter of retail lighting: Multi-sensory design is growing, with lighting integrated alongside sound, scent, and digital interaction to build fully immersive environments. AI-powered lighting controls are becoming more common, helping stores respond in real-time to environmental conditions, footfall, and time of day. In fitting rooms, we may start to see interactive concepts that allow customers to see how outfits look under different lighting, or explore options via mirror-integrated tools. Sustainability and storytelling are increasingly merging, with lighting choices used to communicate brand values, not just enhance performance. Beyond the Fixture In retail environments, it’s no longer enough to simply light a space, you have to light an experience. “The most successful brands aren’t just selling products, they’re staging emotional and memorable customer encounters,” continues Lee. For designers, retailers, and lighting professionals, the opportunity involves moving beyond the fixture to embrace lighting as a dynamic, emotional, and essential design service. To discuss how best to light your retail environment, please get in touch.